From My Perspective…

I remember being so green when it came to being a new author. Even though I had an internationally known Publishing House behind me, there really wasn’t alot of advice or direction given, in order for me to flourish. It was difficult, watching people alongside me, relishing in their new found role as ‘published author’ and yet for me, there seemed to be, a whole lot of…..nothing.

So, after plowing through my contract and seeing what I COULD do, I set about a plan. Or actually, I stumbled through every day, wondering what I could do next?

It seemed to me, that having a Publisher in England, was not actually beneficial to me. There wasn’t phone support, emails were sometimes disregarded, there wasn’t a ‘person’ I could touch base with, but there was something I had, that other’s didn’t necessarily have: an inquisitive nature.

Not only did I set about finding all the search engines available to me, I learnt the ISBN numbers on my e-book and softcover books, by memory. I went about, spending hours and hours, finding all the databases and websites, where my book eventually ended up on. I found it on over 400 websites! And I marvelled at how little old me, could be all over the world!

I then went on and compiled similar lists for friends who had published books around the same time as me. I wanted to see them succeed, but it seems that wasn’t reciprocated. I was used for my knowledge, and left behind in the dust. The truth is, I wasn’t very good at marketing myself, and I actually found myself in quite a depressed state.

My daughter took it upon herself to take the posters that the Publisher had sent over, and got about our village posting them in several shops. Some shops consented to having the small postcards and bookmarks in their shops as well, which was very generous.

I got to blogging about where I was at, and what it was like being a ‘published author.’ It was the weirdest of times indeed!

My contract said I wasn’t allowed to approach any bookstores, distributors, magazines or newspapers, as my inexperience could jeopardize my chances of having my book supplied with them. Meanwhile I watched a fellow author, market herself until the cows came home! Still, she was self-published, and I wasn’t, so there are different needs and strategies there.

I approached our local and national library, and even though my book wasn’t published in New Zealand, because I was a local author, they took my book on anyways – yay for me! I then found the ‘book request’ section on the Auckland Libraries website, and asked them to order the book in – they ordered in three! And it was booked for eight solid months in a row – that was good!

I sent my books to some of my favourite Ministers etc, and that was rather disheartening. After all, who am I and what is this book that I was sending to them for free? My Publisher hadn’t done me any favours, in terms of the blurb, or the artwork. I look back now, and I cringe! Why didn’t anyone step up and say the original cover wasn’t up to parr? Never mind my feelings being hurt, honesty is the best way.

The former Publisher had a section where people could write their reviews, and 99% were fantastic. I knew I had a story that had been God-inspired, but you just never know how things will be perceived. In the end, I don’t write for others, I write what my Abba Father puts on my heart – that’s it.

Going forward, it all fizzled. Nothing was really happening, sales were dismal. And the Publisher was in breach of contract, several times over. So, I found myself a Literary lawyer, who incidentally had been a journalist for over ten years in England, and she knew her stuff. I got my rights back to the book, and formally ended the contract. It ended on a positive note, and so I could move on.

My husband and I had established a indie Publishing House, two weeks before covid hit, and the first lockdown gave us a chance to re-educate ourselves. Watching endless tutorials on the whole publishing world, alongside the fact that I had been studying publishing/editing in Certification, plus all the knowledge I had garnered from my own experience – we were off!

Our experience lead me to publish a small book on my journey with my Dad into the world of Dementia. Funnily enough, without any advertising here in New Zealand, the book is doing well internationally. I never expected that, and am only now ready to market that story nationwide.

We then felt ready to (not really, but full of faith nonetheless) to bring on some other authors. I would say the rest is history, but there are a few more things to share yet!

It’s one thing to write a book, it’s another thing entirely to find an audience for this book. You may have written the most inspired book of all time, but if you don’t have an audience, you’re finished . An author needs to quit writing, and start investigating, start researching and start learning the world they have now found themselves in. Alongside their Publisher, they need to be thinking about alternative marketing, advertising and sales strategies, within the context of their Contract. They need to OWN the work they have created, and educate themselves continually by watching and reading tutorials, articles etc that will give them a greater edge. They need to avail themselves for interviews, both in person and in print, and they need to be open to advice. If they are constantly making excuses for not maintaining their own blogs, websites or social media, then they are doing themselves a large disservice.

Watch this space – SparkleMoon Publishing is aiming for the sky 😉